The Underoos and Funpals fashion brief brands for children were introduced around that time. By the 1980s, men's fashion briefs became more popular in the United States in 1985 they made up 25% of the men's underwear market, whilst they had almost no share circa 1980. In the 1960s, fashion underwear was introduced in the United States, and, after a period of decline, became more prominent in the 1970s as the belief that wearing fashionable underwear was less masculine declined. Soon, shops were selling 3,000 pairs of briefs per week. In the UK, briefs were first sold in 1938. ![]() 30,000 pairs were sold within three months of their introduction. The designer of the new style was reportedly inspired by a postcard he had received from a friend visiting the French Riviera depicting a man in a very short, form-fitting bathing suit. They dubbed the new undergarment the "Jockey", because it offered a similar degree of support as the jockstrap (one style of which is also called "jock briefs" or "support briefs"). (now known as Jockey International), in Chicago, Illinois, at Marshall Field's department store. Men's classic briefs were first sold on January 19, 1935, by Coopers, Inc. Swim briefs are a variation used as swimwear. ![]() ![]() Briefs have various different styles, usually with a waistband attached to fabric that runs along the pelvis to the crotch and buttocks, and are worn by both men and women. Briefs (or a brief) are a type of short, form-fitting underwear and swimwear, as opposed to styles where material extends down the thighs.
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